Yahoo cookie policy explains how Yahoo and its brand family, including AOL, Engadget, In The Know, and MAKERS, use cookies to enhance your online experience. Cookies and similar technologies help us provide, secure, and measure engagement across Yahoo properties while supporting features you rely on. If you’d like to adjust how we use cookies, you can modify Yahoo privacy settings to tailor your experience. This helps us understand usage patterns and deliver relevant experiences across Yahoo sites and apps. You can withdraw consent or customize preferences via privacy controls to manage your data.
From a privacy perspective, Yahoo’s approach to cookies centers on clear notices, user controls, and consent management across its platforms. Users across Yahoo sites can manage preferences to decide what data is collected for analytics and personalized experiences. This approach aligns with modern privacy standards and frameworks that guide transparent use of tracking technologies. Our goal is to provide meaningful choices while keeping the services fast, secure, and relevant.
Yahoo cookie policy: A comprehensive overview of cookies on Yahoo
Yahoo uses cookies and similar technologies to operate, analyze, and improve Yahoo brand family sites and apps, including Yahoo, AOL, Engadget, In The Know, and MAKERS. Cookies help store and read information on your device to support essential functions and keep the services working as you expect.
These cookies enable authentication, apply security measures, prevent spam and abuse, and measure how you use our websites and apps. Data collected is typically aggregated and not linked to individual users, and you can adjust preferences anytime through privacy controls. When you choose Accept all, Yahoo and its partners including 238 partners that belong to the IAB Transparency & Consent Framework may store information on your device and access it as described in our cookie policy.
How Yahoo uses cookies to power your experience on Yahoo and partners
Cookies power features across Yahoo and partner sites, supporting personalized content and recommendations, location aware services, and streamlined sign in. We collect device type such as iOS or Android, browser information, and how long you spend on pages to understand trends and measure advertising and content performance.
Your consent choices influence what data is processed and shared with partners. You can learn more about Yahoo privacy settings and adjust preferences through manage privacy settings or the Privacy Dashboard to control how cookies are used for analytics and ads, while still enjoying core services.
Understanding Yahoo privacy settings and how to customize them
Understanding Yahoo privacy settings involves knowing where to manage preferences across Yahoo properties. Access these controls on our websites and in apps to tailor data collection and advertising, while preserving essential features that keep your account secure.
Customizing privacy settings can limit data used for personalized advertising and content. You can opt out of some categories, review which partners have access through the IAB Transparency & Consent Framework, and withdraw consent at any time by using the Privacy and cookie settings or Privacy Dashboard links.
What is cookie consent management and why it matters for users
Cookie consent management is the system that records your choices about which cookies to allow or block. It helps ensure that your preferences are respected across Yahoo and its partner domains, including advertisers and analytics firms connected through IAB TC Framework.
With cookie consent management, you decide when to Accept all, Reject all, or customize your selections. This framework supports clear consent signals and easier revision through the Privacy Dashboard and the Manage privacy settings options.
Privacy and cookies Yahoo: balancing data use and user rights
Yahoo balances data use for service improvement with user rights to privacy. We collect aggregated usage data for analytics and to optimize content while keeping personal identifiers separate, as described in our Privacy Policy and Cookie Policy.
You retain rights to withdraw consent and adjust settings at any time. By using the privacy controls, you can limit data shared with partners and control how cookies power personalized experiences on Yahoo, AOL, Engadget, and the other brands in the family.
IAB Transparency & Consent Framework: how Yahoo aligns with TCf
Yahoo aligns with the IAB Transparency & Consent Framework to standardize consent signals across its sites and apps. When you accept cookies, you may see information about the participating partners and their data practices as part of TCf disclosures.
This alignment helps manage how data is collected and used by advertisers and analytics partners while respecting your choices across Yahoo brand family properties and across domains and apps.
Managing preferences: steps to adjust cookies and privacy settings
To manage preferences, open the Privacy and cookie settings or Privacy Dashboard from our websites or apps. From there you can enable or disable categories of cookies, and choose whether to share data for analytics, personalization, or advertising.
Your selections are saved and applied across Yahoo properties. You can modify them later at any time and withdraw consent if you change your mind, ensuring you retain control over your data and experience.
Data collection and analytics: what Yahoo tracks and why
We collect metrics such as the number of visitors, device type, browser, and session duration to understand site performance and audience behavior. This data is processed in aggregate form to improve services, content relevance, and overall user experience.
Data used for analytics also enables personalized features and targeted advertising in line with consent settings and privacy preferences. The IAB TC framework helps ensure this processing follows user choices across Yahoo properties.
Security, spam prevention, and authentication: cookie benefits on Yahoo
Cookies support authentication, security measures, and the prevention of spam and abuse across Yahoo websites and apps. They help verify you are a valid user and protect accounts from fraudulent activity.
By collecting device type, IP addresses, and usage patterns, cookies help defend against threats while allowing smooth access to services. You can adjust these protections through privacy settings if you prefer stricter controls over personal data.
Consent decisions: Accept all vs Reject all and how to change later
Accept all cookies means Yahoo and its partners, including IAB Framework members, can store information on your device and access it for analytics and advertising. You can also choose Reject all if you want to reduce data sharing and still use core features.
You can change your consent at any time using the Privacy Dashboard or the Privacy and cookie settings. Your updated choices will apply going forward and you can review partner lists through IAB consent disclosures.
How to withdraw consent and use the Privacy Dashboard on Yahoo
Withdrawing consent is straightforward. Use the Privacy and cookie settings or the Privacy Dashboard links on Yahoo sites and in apps to review and revoke data sharing preferences at any time.
Even after withdrawal, some data may remain in aggregated form to support operational needs, but you can limit future collection and uses by updating your settings and reviewing the cookie policy for details.
Frequently Asked Questions
What is the Yahoo cookie policy and how does it affect my data privacy?
The Yahoo cookie policy explains how Yahoo uses cookies and similar technologies on its websites and apps to provide services, measure usage, and improve your experience. It states that data such as visitor counts, device type, browser, and session duration are collected in aggregate and are not linked to individual users. You can Accept all or Reject all, or adjust settings via Privacy and cookie settings, Privacy Dashboard, or Manage privacy settings, and you can withdraw consent at any time.
How can I use Yahoo privacy settings to control cookies?
You can control cookies by accessing Yahoo privacy settings. Look for Privacy and cookie settings or Manage privacy settings on Yahoo sites and apps, where you can adjust which cookies are allowed or rejected. You can also Withdraw your consent at any time through the Privacy Dashboard or Privacy settings.
What is cookie consent management in Yahoo and how does it relate to the IAB Transparency & Consent Framework?
Cookie consent management in Yahoo coordinates how cookies are stored and read based on user choices. Yahoo supports the IAB Transparency & Consent Framework, enabling partners to transparently request consent for data collection. If you Accept all, Yahoo and its partners (including those in the IAB framework) may store information on your device; if you Reject all, those uses are paused.
Does the Yahoo privacy and cookies Yahoo policy use cookies for personalized advertising and analytics?
Yes. Under the privacy and cookies Yahoo policy, cookies are used for analytics and personalized advertising and content, including measuring advertising effectiveness and audience research. This involves data such as IP addresses, location data, and browsing behavior, collected in aggregate and used to improve services.
Can I reject all cookies on Yahoo and still use the site?
You can Reject all cookies, but some features may be limited. Accepting all cookies enables personalized advertising and enhanced functionality, while rejecting cookies may reduce personalized experiences. You can change this at any time via the Privacy and cookie settings or Privacy Dashboard.
How do I withdraw consent or change my cookie preferences on Yahoo?
To withdraw consent or change preferences, go to Yahoo’s Privacy and cookie settings or Privacy Dashboard, where you can modify your cookie choices, review stored data, and update your preferences at any time.
What types of data does Yahoo collect through cookies, and is it linked to individuals?
Yahoo cookies collect data like the number of visitors, device type (iOS or Android), browser, and time spent on pages. This data is collected in aggregate form and is not linked to individual users, supporting analytics and service improvements.
Does Yahoo cookies policy apply across its family of brands (Yahoo, AOL, Engadget, In The Know, MAKERS)?
Yes. Yahoo cookies policy applies across the Yahoo brand family and the sites Yahoo, AOL, Engadget, In The Know, and MAKERS. Each site may have its own cookie controls, but the overall approach uses cookies to provide services, measure usage, and support advertising in line with the policy.
Where can I find more information about Yahoo cookies and privacy controls?
For more information, review Yahoo’s Cookie Policy and Privacy Policy on Yahoo’s sites. You can also access Privacy and cookie settings or the Privacy Dashboard to manage your preferences and learn how cookies and personal data are used.
| Key Point | Details |
|---|---|
| Brand family and ownership | Yahoo is part of the Yahoo brand family; sites/apps include Yahoo, AOL, Engadget, In The Know, and MAKERS. |
| Cookies and similar technologies | We use cookies (and technologies like web storage) when using our websites and apps to store and read information on your device. |
| Purposes of cookies | Cookies help provide services, authenticate users, apply security measures, prevent spam/abuse, and measure usage. |
| Data collected | We collect visitors, device type (iOS/Android), browser, and duration; data is aggregated and not linked to individuals. |
| Consent and IAB framework | If you click Accept all, we and our partners (including 238 IAB Transparency & Consent Framework partners) store information on your device and can access it. |
| Personal data usage | We use precise location data and personal data such as IP addresses, browsing and search data for analytics, personalized advertising/content, audience research, and to improve services. |
| Opt-out option | Click Reject all if you do not want cookies and personal data used for these purposes. |
| Managing settings | To adjust your selection, use ‘Manage privacy settings’ or the ‘Privacy and cookie settings’ / ‘Privacy Dashboard’ links on our websites and apps. |
| Policy references | For more information about how we use personal data, see our Privacy Policy and our Cookie Policy. |
| Consent withdrawal | You can withdraw your consent at any time or change your settings via the Privacy and cookie settings links on our sites and apps. |
Summary
The Yahoo cookie policy outlines how Yahoo and its brand family use cookies to deliver services, personalize content, and analyze usage. It covers consent choices (Accept all, Reject all, Manage privacy settings), what data is collected (visitor counts, device types, browsers, durations), how that data may be used (analytics, personalized advertising/content, audience research, and improving services), and how users can withdraw consent or adjust settings. Understanding the Yahoo cookie policy helps users protect their privacy while continuing to enjoy Yahoo’s services.
